![]() Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. He lives in Los Gatos, California.ĭan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He has helped over 450 startups hone their business strategy and messages. ![]() About the AuthorĬhip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas - and tells us how we can apply these rules to making our own messages stick. ![]() Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers the charities who make use of the Mother Teresa Effect the elementary-school teacher whose simulation actually prevented racial prejudice. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds - from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. ![]()
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